The power of public relations to create a positive perception of your brand boosts integrated marketing communication.
By properly managing information that are of public interest, relevant, and newsworthy, a good PR effort puts your brand message in a position where it is clearly visible and appreciated. It consequently persuades your target audience about the positive character of your brand.
Some common PR media and activities that gain exposure to an audience are as follows:
- Press releases
- Social media
- Newsletters
- Blogs
- Press conferences
- Public speaking
- Award giving
- Charity projects
Wikimedia Commons/wiki_academy_kosovo_2013_award_ceremony_09.jpg/by Arild Vagen (own work)/CC-BY-SA-3.0
You can use public relations to influence personalities and other stakeholders to adopt an affirmative opinion of your brand and, in turn, positively influence your target audience.
PR is also an effective way of improving your brand and company credibility.
Public relations presents a consistent unified story and dispels any doubt about your brand. It therefore strengthens the other elements of integrated marketing communication.
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