Companies have resorted to work from home (WFH) and all of them pointing to the same core considerations – it is highly practical and immensely beneficial to both the employees and employers.
Marketing has been very different and more challenging during the COVID-19 pandemic. What matters (and most effective) is to empathize with your customers, keep them engaged, and offer helpful education.
Content is the lifeblood of digital marketing. It is the information or the message that gives purpose to each function of digital marketing. Content powers all the moving parts of your digital marketing campaigns so these can deliver the results you expect. Content could be any written article, image, voice, or video that serves to…
I have been writing blog posts for the past ten years or so. It is my way of communicating my thoughts to an audience in a systematic and rational way. Always apprehensive of speaking before an audience, writing has become my psychologically comfortable alternative. My first blog was written around 2010. It was rudimentary. It…
No other online tool can beat email in effectively communicating with your buyer as they go through the various stages of their buying journey – from awareness to making the purchase decision and continuously delighting them as your brand loyalist.
The information, engagement, targeting, and reach of social media plus the fact that most of its available functions are free makes it the best marketing tool for small businesses.
SEO is the process of ensuring the visibility of a website and its content on the search engine results page (SERP) through organic or free traffic generated by search engines
Content marketing encompasses all long-term activities involving the creation and distribution of useful contents relevant to the needs and interests of a target audience with the ultimate purpose of driving a desired action from said audience.
A brand is an important asset of your business. Its value to your business in general and to your marketing success grows over time. Digital marketing can build your brand better compared to traditional or offline marketing. What is a brand and branding? A brand is a distinguishable mark, character, name, word(s), logo, and/or other…
I have written about marketing strategy many times in the past. This topic is quite popular among my target audience, namely: small businessmen, business/marketing managers, and aspiring entrepreneurs. I have always discussed marketing strategy with this audience in a simple straightforward manner so they could easily understand and assimilate the concepts to their actual business…
