Author: Benny Layosa

Content & digital marketer to small businesses...worldwide.

Understanding Content Marketing

Content is the lifeblood of digital marketing. It is the information or the message that gives purpose to each function of digital marketing. Content powers all the moving parts of your digital marketing campaigns so these can deliver the results you expect. Content could be any written article, image, voice, or video that serves to…

Passage: My Blogging Story

I have been writing blog posts for the past ten years or so. It is my way of communicating my thoughts to an audience in a systematic and rational way. Always apprehensive of speaking before an audience, writing has become my psychologically comfortable alternative. My first blog was written around 2010. It was rudimentary. It…