E-commerce is one of the very few sectors that has achieved exceptional growth during this pandemic.
So, what can this vibrant sector look forward to in 2021 when businesses everywhere generally expect a recovery from the pandemic?
Knowing why and how people use social media, you as a business owner/marketer realize that these platforms are the channels where you can effectively tune in and connect with your target markets.
The huge number of people spending time on social media is a logical target for marketers who want to deliver their brand messages in real time.
There is no better way to nurture and convert customers than email marketing. With personalization and customization options available to email campaigns, you cannot go wrong in using it to guide your cold leads through the journey that will convert them into loyal brand advocates. Here are 10 widely acclaimed email marketing features. The email…
Companies have resorted to work from home (WFH) and all of them pointing to the same core considerations – it is highly practical and immensely beneficial to both the employees and employers.
Marketing has been very different and more challenging during the COVID-19 pandemic. What matters (and most effective) is to empathize with your customers, keep them engaged, and offer helpful education.
Content is the lifeblood of digital marketing. It is the information or the message that gives purpose to each function of digital marketing. Content powers all the moving parts of your digital marketing campaigns so these can deliver the results you expect. Content could be any written article, image, voice, or video that serves to…
I have been writing blog posts for the past ten years or so. It is my way of communicating my thoughts to an audience in a systematic and rational way. Always apprehensive of speaking before an audience, writing has become my psychologically comfortable alternative. My first blog was written around 2010. It was rudimentary. It…
No other online tool can beat email in effectively communicating with your buyer as they go through the various stages of their buying journey – from awareness to making the purchase decision and continuously delighting them as your brand loyalist.
The information, engagement, targeting, and reach of social media plus the fact that most of its available functions are free makes it the best marketing tool for small businesses.
SEO is the process of ensuring the visibility of a website and its content on the search engine results page (SERP) through organic or free traffic generated by search engines
