Author: Benny Layosa

Content & digital marketer to small businesses...worldwide.

Understanding Buyer Persona For Marketing Success

    You frequently read about buyer persona.  Many marketing practitioners consider it crucial in their marketing campaigns.  Some, however, are not so sure what it exactly means while others, at worst, simply ignore it. Let us try to come up with a simple understanding of buyer persona.   What is a buyer persona? There…

Marketing Plan Series (Part 2 of 7): The Pricing Strategy

  The second element of the marketing mix is pricing.  We stated last week the marketing objectives for the proposed business.  We will discuss in this article the pricing strategy that can contribute to attaining those objectives.   Pricing strategy considerations Businesses have to maximize profits as best as they could. This responsibility falls largely…

Your Marketing Plan: The Series

  Following the widely read series on crafting your own marketing strategy (from February 11 to March 18, 2018), I am coming up with a new series of articles that will discuss the fundamentals of a marketing plan. What is a marketing plan? A marketing plan is a comprehensive document, founded on a solid marketing…