Author: Benny Layosa

Content & digital marketer to small businesses...worldwide.

Your Marketing Strategy (Part 3 of 5): Organizational Analysis

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Let us take a look at your proposed company’s capabilities and what your competitors have.  Part 3 of our series discusses organizational analysis.   What is organizational analysis It is the process of examining the internal structure, processes, and resources of a business particularly its internal strengths and weaknesses…

No Matter What, Write a Business Plan

  The new year is here.  Many aspiring entrepreneurs are planning to start a business in 2018.  Some would like a brick-and-mortar business while others would prefer an online business.  More and more would-be businessmen are considering e-commerce particularly the dropshipping kind. There is nothing like having your own business.  The challenge, excitement, risk-taking, and…

Why Offline Advertising Continues To Be Effective

Despite the continuing and growing buzz about online advertising, we still see companies using offline media for advertising. Many businesses continue to use tv, radio, print, direct mails, and out-of-home advertising media such as billboards, posters, banners, and transit ads. Offline media ads are generally more expensive, less targeted, and its ROI cannot be determined…

What Is The Marketing Mix?

  The marketing mix or the 4 P’s of marketing are the variables in marketing management that are tactically integrated into the process of satisfying customer needs or market demand.  These variables are the product, price, promotion, and place (hence, the 4 P’s). These are called variables because you can modify the degree or scope of…