Author: Benny Layosa

Content & digital marketer to small businesses...worldwide.

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…

How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…

Is Your Business Startup Bound To Fail?

The easiest part in starting a business is coming up with a business idea.  Taking your idea from the business concept stage up to business operation stage entails formidable challenges.  A founder’s inability to face up to these business startup challenges will result in costly failure. Let us take a look at the three most…

Don’t Start That Business Yet

Not until you have a clear business concept. What is a business concept? It is an idea for a business. It can be an idea for an entirely new product or service of a startup business or it can be an improvement or expansion of an existing business.  Whatever your business concept is, it should…