Author: Benny Layosa

Content & digital marketer to small businesses...worldwide.

What Investors Are Looking For In A Startup

I often come across some would-be entrepreneurs who request that a business plan be prepared with accompanying pitch deck for prospective investors.  Preparing a business plan with this intended purpose can be extraordinarily challenging when a client-proponent had only an idea and a few research notes about the startup.  It will be difficult for them…

Social Media Marketing: How Small Businesses Profit From It

Social media marketing uses social media platforms such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and others to attract attention, create interest, or develop a community of followers for individuals and organizations.  For small businesses, social media marketing has become a cost-effective marketing tool that significantly boost sales and improve profits. Some benefits from social…

Personality: Its Significance In Personnel Recruitment and Training

Personality impacts on recruitment and training Personality is an important consideration when you recruit and select the right candidate from among numerous job applicants.  There are divergent views, however, when it comes to its significance in the conduct of training of both newly hired and old employees including managers and small business owners. Personnel recruitment…