The power of public relations to create a positive perception of your brand boosts integrated marketing communication. By properly managing information that are of public interest, relevant, and newsworthy, a good PR effort puts your brand message in a position where it is clearly visible and appreciated. It consequently persuades your target audience about the positive…
Category: INTEGRATED MARKETING COMMUNICATION
WHY SALES PROMOTION BOOSTS INTEGRATED MARKETING COMMUNICATION
Sales promotion – directed toward the consumer or trade – strengthens your integrated marketing communication (IMC) by highlighting place-based or physical experiences with your brand by your target customers. Your brand message becomes a physical reality to customers. They experience your product practically using their sense of sight, smell, taste, hearing, and touch. Some of…
HOW NON-TRADITIONAL ADVERTISING REINFORCES INTEGRATED MARKETING COMMUNICATION
Non-traditional advertising delivers your brand message with greater impact and reverberates with a strong recall. You can craft a brand message in a manner that is customized, suited, and more personalized for your target audience. You establish faster a direct communication link with your customers. Non-traditional advertising (also known as below-the-line or out-of-home advertising) uses…
CORPORATE CULTURE AND BUSINESS STRATEGY: RIDING ON INTEGRATED MARKETING COMMUNICATION
A company can create and modify its beliefs, values, visions, work systems, and habits to align these with its business strategy. Its corporate culture should be attuned and developed toward a successful execution of the strategic plan. If the strategy is to attain competitive advantage through sustained customer satisfaction, the organization’s behavior should be focused…
HOW INTEGRATED MARKETING COMMUNICATION PUTS A BRAND AHEAD
INTEGRATED MARKETING COMMUNICATION ENHANCES CUSTOMER EXPERIENCE WITH A BRAND. IT MAXIMIZES BRAND VALUE. How? It connects and strengthens customer online experience with place-based experience. It provides multi-directional communication – a brand can send out messages and the customer can respond by way of online comments, likes, or shares. It offers the convenience of accessibility of…
