The ultimate goal is to drive sales by converting your website visitors to customers through content that educate and motivate them to make a favorable decision on your brand.
We do content marketing for you –
Long-term content strategy:
For consistency in achieving desired ROI for content creation
Set SMART marketing objectives aligned with your business’ overall goals
Content audit: To identify existing content assets
Examine your business’ content assets for performance results and for possible repurposing
Buyer persona and buyer journey: To determine the journey stage for each persona
Create content for each persona at different stages of the decision-making journey
Content creation framework: To make content creation easier through an organized and repeatable process from creation to distribution
Establish a framework that enables you to educate and to address the needs of your audience
Content idea generation process: To establish a predictable flow of content ideas
Discover where ideas come from
Quality content: For blogs that are read and acted on by your audience
Create, structure, and optimize blog posts for engagement
Blogging on relevant topics: As primary source of traffic
Create blog for topics you want to be known for
Guest blogging: To improve referral traffic and SEO of your website
Develop a guest blogging strategy
Video as a business strategy: To build trust and help majority of your audience make a positive decision on your brand
Build a video marketing strategy around your buyer’s decision-making journey
Your story: To tell your audience why you are doing what you are doing and to help them remember you
Tell your story and make a human connection with your audience
Promotional plan: Aim to deliver unique value to your audience
Promote your content organically and selectively supplement it with paid promotion
Identify and set goals: Know how your content impacts your business revenue
Set your KPIs and track both organic and paid metric
Why choose us?
We pride ourselves on being an actual content creator. We research. We curate. We create original content based on the unique perspective and experiences of our client’s persona.
We also love to write, to tell our client’s story – their challenges, conflicts, resolve, successes, joy. In short, we communicate as a human being who is emotionally and intellectually touching another human being.
Being unique and human in approach, our client can genuinely connect with their own customers.