Understanding Content Marketing

Content is the lifeblood of digital marketing. It is the information or the message that gives purpose to each function of digital marketing. Content powers all the moving parts of your digital marketing campaigns so these can deliver the results you expect. Content could be any written article, image, voice, or video that serves to…

Passage: My Blogging Story

I have been writing blog posts for the past ten years or so. It is my way of communicating my thoughts to an audience in a systematic and rational way. Always apprehensive of speaking before an audience, writing has become my psychologically comfortable alternative. My first blog was written around 2010. It was rudimentary. It…

Building Strong Brands Through Digital Marketing

A brand is an important asset of your business.  Its value to your business in general and to your marketing success grows over time.  Digital marketing can build your brand better compared to traditional or offline marketing. What is a brand and branding? A brand is a distinguishable mark, character, name, word(s), logo, and/or other…

Simplifying Digital Marketing Strategy

I have written about marketing strategy many times in the past.  This topic is quite popular among my target audience, namely:  small businessmen, business/marketing managers, and aspiring entrepreneurs. I have always discussed marketing strategy with this audience in a simple straightforward manner so they could easily understand and assimilate the concepts to their actual business…

Setting Your Digital Marketing Objectives

Like other marketing strategies, digital marketing must have a set of objectives which will keep you on track and guide you. Digital marketing objectives are in some ways unique but somehow show some similarities with offline or traditional marketing objectives. Why is it necessary to set your digital marketing objectives? Some marketers would say these…

Competitive Analysis: An Indispensable Aspect of Digital Marketing

Without a good competitive analysis, you cannot expect your digital marketing efforts to put you several steps ahead of the competition.  Unless you know your major competitors’ resources, capabilities, and marketing activities, you cannot effectively compete in the market.   What is competitive analysis? Identifying your competitors and evaluating their strategies, activities, resources, and capabilities…