SEO is the process of ensuring the visibility of a website and its content on the search engine results page (SERP) through organic or free traffic generated by search engines
Content Marketing: The Heart of Digital Marketing
Content marketing encompasses all long-term activities involving the creation and distribution of useful contents relevant to the needs and interests of a target audience with the ultimate purpose of driving a desired action from said audience.
Building Strong Brands Through Digital Marketing
A brand is an important asset of your business. Its value to your business in general and to your marketing success grows over time. Digital marketing can build your brand better compared to traditional or offline marketing. What is a brand and branding? A brand is a distinguishable mark, character, name, word(s), logo, and/or other…
Simplifying Digital Marketing Strategy
I have written about marketing strategy many times in the past. This topic is quite popular among my target audience, namely: small businessmen, business/marketing managers, and aspiring entrepreneurs. I have always discussed marketing strategy with this audience in a simple straightforward manner so they could easily understand and assimilate the concepts to their actual business…
Setting Your Digital Marketing Objectives
Like other marketing strategies, digital marketing must have a set of objectives which will keep you on track and guide you. Digital marketing objectives are in some ways unique but somehow show some similarities with offline or traditional marketing objectives. Why is it necessary to set your digital marketing objectives? Some marketers would say these…
Competitive Analysis: An Indispensable Aspect of Digital Marketing
Without a good competitive analysis, you cannot expect your digital marketing efforts to put you several steps ahead of the competition. Unless you know your major competitors’ resources, capabilities, and marketing activities, you cannot effectively compete in the market. What is competitive analysis? Identifying your competitors and evaluating their strategies, activities, resources, and capabilities…
Driving Digital Marketing Campaigns with Unique Value Proposition
What could be a more powerful force in any digital marketing campaign than your unique value proposition? Nothing. Your unique value proposition sets you apart from the competition. It puts you several notches above them. What is a unique value proposition? A unique value proposition or UVP is an unequivocal statement concisely summarizing how your…
Digital Marketing: How to Boost Sales Through Proper Features and Benefits Presentation
It is important in crafting a digital marketing strategy and in its effective implementation that a businessman or marketer understands the relevance of the product/service features and benefits. Let us discuss how product/service features and benefits affect the effectiveness of digital marketing. What are features? The features of a product or service are its physical…
Digital Marketing for Small Businesses: Important Things to Consider
Marketers and business people in many parts of the world are talking about digital marketing. Businesses – startups, small businesses, and big brands – are seriously considering or have been using digital marketing. Many of them are looking for or hiring digital marketers or digital marketing agencies for professional help. Can digital marketing deliver the…
Is Digital Marketing Effective for Small Businesses?
Most businesses worldwide have used digital marketing either in its full spectrum or in some limited form. Many have allocated the bigger share of their marketing resources to digital marketing. A good number of them have grown their brands using it. But some have failed to achieve expected results due to misconceptions about what it…
